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Difference Day

Les Van De Eeuw

De Lessen van de Eeuw, een format van Kunstencentrum Vooruit, richten zich op derdegraads humanioraleerlingen en focusten ondertussen al op diverse actualiteitsthema’s als o.a. democratie, onderwijs, smart cities, wereldoorlog II, Europa, De Toekomst en IS. Bedoeling van de Les is op een boeiende wijze (met woord en beeld, lezing en discussie, vraag en antwoord) een thema in kaart te brengen, wantoestanden tegen het licht te houden, ter zake doende vragen te stellen en gedegen antwoorden te eisen. Daarbij wordt steeds een beroep gedaan op autoriteiten uit de academische, politieke, journalistieke en artistieke wereld.

Vertrekpunt is dat het fenomeen mens er merkwaardigerwijze nauwelijks in slaagt lessen te trekken uit verleden en/of ervaringen. En dus blijven de Lessen vragen stellen en op de themanagels hameren in de hoop dat op het eind van de Les de jongeren de zaal verlaten met de gedachte “zo had ik het nog niet bekeken”.

Panel:

Moderator: Tim Verheyden (VRT)

 

The challenge of building trust:
Is technology there to save the media?

What if the business of the news media is not based on the monetization of big volumes of internet traffic but on the capacity of building trust, influencing society and endorsing world views? This is Alberto Barreiro’s view, Chief Experience Officer for the Spanish PRISA media group.

What are the technological innovations that need to come from this? Might blockchain technology offer solutions? Blockchains are a transparent and decentralised way of recording lists of transactions. They may help shift some control over daily interactions with technology away from central elites, redistributing it among users, as we read in a report of the European Parliamentary Research Service. However working with blockchains remains technologically very complex. Therefore the Dutch startup Publicism is developing a dashboard that makes it easier to use. They explicitly work at it with the intention of keeping a free press, empowering the individual journalist to distribute his work in an independent fashion without interferences of e.g. a centralised management system.  The ‘GAFAM’ * are also working on this, adding another interesting perspective. The race for more ease-of-use and security for the users has only just begun. Some speak of a third wave of digital innovation coming upon us. Another challenge for media companies in gaining (back) trust is to develop further an effective social media strategy able to link with different groups of people of different age and to burst the filter bubbles dividing contemporary societies. A lot of work is still to be done to improve and clarify the complex relationship between publishers and platforms.

All this will come up during successive presentations.  Intro message by way of Skype : Albert Barreiro, Prisa Media Group ; Life presentations by Ehsan Fadakar head of Social Strategy at Schibsted Media Group Sweden, Dieter Boen, Manager Innovation VRT & Tim Verheyden, VRT, Journalist, Eén (Pano) , Guillaume Klossa  Director Public Affairs EBU,  Dragan Sekulovski  (director of ZNM, Macedonian Association of Journalists) and by Skype Pieter Haasnoot from Publicism.

*GAFAMGoogle, Apple, Facebook, Amazon and Microsoft

Panel:

  • Albert Barreiro, Chief Experience Officer van de PRISA Media Group (SP/PT)
  • Guillaume Klossa, EBU Director Public Affairs& Communication)
  • Dragan Sekulovski( ZNM, Association of Macedonian Journalists )
  • Ehsan Fadakar ( Head Social Strategy of Schibsted Sweden)
  • Dieter Boen (VRT)
  • Tim Verheyden (VRT)
  • Pieter Haasnoot (Publicism)

Moderator: Catherine Stupp (Euractiv)

Later Event: May 4
Hack Belgium